Giant Deckchairs for Events — The Ultimate Brand Activation Tool

If you have ever walked through a busy exhibition hall or festival ground, you will know how hard it is to make a brand stand out. Pull-up banners blend into the background. Leaflets end up in bins. But a giant deckchair towering at nearly two metres tall, printed in full colour with your branding? That stops people in their tracks — and puts your logo on their Instagram feed before they have even left your stand.

At Chunky Chairs, we have spent years perfecting our oversized promotional deckchairs for exactly this purpose. Here is why they work so well at events and how you can get the most out of yours.

Why Giant Deckchairs Command Attention

Our giant deckchair stands 190 cm tall and 170 cm wide. That is taller than most adults and wide enough for two people to sit side by side. At any event — indoors or out — it is physically impossible to ignore.

But sheer size is only half the story. Because the sling canvas is 2.1 metres by 1.32 metres of printable space, you are not just placing a prop; you are creating a branded landmark. Your company name, campaign imagery, QR codes, hashtags — whatever you need — printed edge to edge in vibrant, full-colour heat press on heavy-duty polyester canvas.

Unlike a banner stand that people walk past, a giant deckchair is something people want to interact with. They sit in it, laugh, take photos, and share those photos. That is the difference between passive advertising and genuine engagement.

The Social Media Multiplier Effect

Here is where the numbers get interesting. A single giant deckchair at a well-attended event can generate hundreds of organic social media posts in a single day. Every person who sits down and takes a selfie becomes an unpaid brand ambassador, sharing your logo with their entire network.

Think about that from an ROI perspective. A traditional exhibition stand might cost thousands in design, build, and staffing. A Chunky Chairs giant deckchair starts from just £235 and folds flat for easy transport and storage. Yet it can deliver more social impressions than a full stand build because people genuinely want to photograph themselves in it.

To maximise this effect, consider adding a branded hashtag or social media handle directly onto the sling design. You can experiment with layouts and colours using our online designer tool before you order.

Where Giant Deckchairs Work Best

Our deckchairs have appeared at everything from trade shows and product launches to music festivals and seaside promotions. Here are some of the most effective placements we have seen:

Exhibition stands and trade shows — Position the deckchair at the front of your stand, angled towards the main walkway. It draws visitors in and gives your sales team a natural conversation starter. Visitors sit down, relax, and suddenly they are spending five minutes on your stand instead of five seconds.

Brand activations and experiential campaigns — Giant deckchairs are perfect for pop-up activations in shopping centres, high streets, or public spaces. They are unexpected, playful, and inherently shareable. Pair one with a photographer or a ring light and you have an instant branded photo booth.

Festivals and outdoor events — At festivals, comfort is currency. Offering guests a moment of rest in an oversized deckchair earns genuine goodwill — and your branding is front and centre while they recharge. For outdoor use, our BS 5867 Type B flame retardant canvas gives event organisers peace of mind.

Corporate hospitality and away days — Add a fun, relaxed touch to team-building events, summer parties, or client hospitality days. A branded deckchair makes an excellent centrepiece for photos that will circulate on LinkedIn for weeks afterwards.

For more inspiration, take a look at our event hire and brand activation use case pages.

Practical Considerations for Event Use

One of the most common questions we hear is: "Is it practical to bring a giant deckchair to an event?" The answer is a firm yes. Here is why:

• Assembly takes roughly 10 minutes, and all the tools you need are included. No specialist skills required — if you can tighten a bolt, you can build a Chunky Chair.
• The giant deckchair weighs 39 kg and folds flat, so it fits comfortably in a van or estate car. Two people can carry it with ease.
• It holds up to 250 kg — that is comfortably two adults and a child — so you never need to worry about guests using it.
• Every deckchair is built from FSC-certified timber and tested to BS EN 581, the European standard for outdoor furniture strength and durability. We also carry £5 million public liability insurance for complete peace of mind.
• Aluminium sling poles come as standard, combining strength with light weight.

If you plan to use your deckchair at multiple events throughout the year, the sling is easily interchangeable. Order additional printed slings for different campaigns or seasons and swap them out in minutes. This makes a single deckchair frame a long-term investment rather than a one-off expense.

Tips for Getting the Most From Your Event Deckchair

1. Think about placement. Position the deckchair where footfall is highest but where there is enough space for people to step back and take photos. A cramped corner will not deliver the same results as an open, well-lit spot.

2. Design the sling for impact at distance. Bold colours, large logos, and minimal text work best. Remember, the sling needs to read clearly both in person and in a smartphone photo. Use our designer to preview your artwork at scale.

3. Add a call to action. A QR code, a short URL, or a hashtag printed on the sling turns every photo into a trackable marketing touchpoint.

4. Staff the deckchair. Having a team member nearby to encourage people to sit down and offer to take their photo significantly increases engagement. A simple "Fancy a photo?" goes a long way.

5. Pair it with the deckchair bench. Our deckchair bench — 100 cm tall and 170 cm wide, holding up to 200 kg — makes an excellent companion piece. Use the giant deckchair as the hero and the bench for additional seating. Together, they create an irresistible branded lounge area.

Built to Last, Made in Britain

Every Chunky Chair is handmade in Britain using FSC-certified timber and printed in-house on heavy-duty polyester canvas. We are proud to hold the Made in Britain marque, and every deckchair comes with a 12-month warranty as standard.

Whether you are planning a single event or a full calendar of activations, we are here to help. Browse our shop to see the full range, or request a quote for bespoke orders and bulk pricing.

Your brand deserves more than a banner. Give it a seat.